How has your sales conversion rate been this year?
Have you been hitting target? Or maybe even exceeding it?
Or… are you struggling to qualify leads and start conversations?
Research shows that around 10% is a good sales conversion rate with the average conversion rate across industries being 2.5%.
If you’re struggling to reach these numbers, worry not.
We’ve created an easy-to-follow guide filled with simple steps that will help you increase your sales conversion rate in no time.
Target The Right Leads, Not Just Any Leads
It’s the age-old debate in sales – quality or quantity?
Should you increase your talk time by calling a list of leads, or should you be more tailored in your approach and target customers who have a demand for your services?
Ideally, it should be the latter.
By honing in your search and finding qualified leads, your sales conversion rate should naturally increase.
By working with prospects who understand your space, you can create easier and stronger connections.
Naturally, this may depend on how many leads you have to work at any one time.
If you operate in a very niche industry, you may find yourself quickly running out of leads.
So whilst we don’t advocate just pitching to anybody, sometimes expanding your view is a necessity.
Conduct Research On Your Leads
In sales, going in blind is never the answer.
Seeing a new lead in your pipeline and just ringing out is never a good idea.
Stats show that changes to your target audience and a lack of prospect knowledge can lead to a decrease in your conversion rate.
You should never just call somebody without knowing anything about them.
After all, what would you talk about?
You’d have no common group on which you can build your pitch.
Increasing your sales conversion rate means increasing your knowledge to nurture relationships.
Don’t Forget To Followup
Never leave your leads to die.
As much as you may believe a lead has lost its value, the door is never really unclosed until you receive a definite “no”.
According to Cognism, it takes an average of 8 call attempts to reach a prospect.
Think of the last time you truly gave up on a prospect.
How many times did you contact them?
Could you have given up just before that golden call?
Never leave your leads to die.
Increase Your Sales Conversion Rate With David Rose Training
If you want to open more doors, win more business and increase your sales conversion rate, you need David Rose Training.
We provide global businesses with Tailored Sales Training solutions that increase performance on the ground and skyrocket results.
All of our solutions are bespoke – you’ll never receive an “off-the-shelf” solution from David Rose Training.
